G2

I’m proud to say I was hire #62 at software services and review company, G2 (formerly G2 Crowd). That’s me, front in center in the scrubs on Halloween - and yes, this was my first day at the company. The research team decided on the theme of “mash-up” costumes; I went as “Grace Anatomy” and wrote facts about myself all over the scrubs. It went under-appreciated, if you ask me.

The coolest thing about having worked at G2 is knowing I was part of building something from the ground up. On the research team, we built out all the software categories and definitions you can navigate on the site today. And when they brought superstar CMO Ryan Bonicci on board to build out a marketing team, I said “I want in” and began learning everything I could about content marketing.

No one on our marketing team had experience with keyword research, backlink campaigns, or the acronym “SERP.” And yet through sheer force of will, we figured it out – utilizing a funnel marketing strategy to determine the kinds of questions software buyers were asking, and developing content that provided them with clear answers. Take a look at some of that content below!